American Rebel - America's Patriotic Brand

American Rebel proudly positions itself as “America’s Patriotic Brand” in a time when national spirit and American values are being rekindled and redefined. American Rebel is an advocate for the 2nd Amendment and conveys a sense of responsibility to teach and preach good common practices of gun ownership.

American Rebel products keep you concealed and safe inside and outside the home. American Rebel Safes protect your firearms and valuables from children, theft, fire and natural disasters inside the home; and American Rebel Concealed Carry Products provide quick and easy access to your firearm utilizing American Rebel’s Proprietary Protection Pocket in its backpacks and apparel outside the home.

“There’s a growing need to know how to protect yourself, your family, your neighbors or even a room full of total strangers”

The initial company product releases embrace the “concealed carry lifestyle” with a focus on concealed carry products, apparel, personal security and defense. “There’s a growing need to know how to protect yourself, your family, your neighbors or even a room full of total strangers,” says American Rebel’s CEO, Andy Ross. “That need is in the forethought of every product we design.”

Our Core Values - Fundamental Beliefs

  Patriotism - We are devoted to the USA

  Honesty - We keep our word... always

  Reliable - We are able to be trusted

  Loyal - We love our American Rebel family

  Service - We go out of our way to satisfy

  Innovation - We have creative ideas

Our Core Mission -            Daily Charge

Providing innovative products and promoting responsible gun ownership while celebrating a concealed carry lifestyle an "The American Rebel Spirit" in all of us.